As a celebration of the brand’s origin, J&B France has collaborated with famed tattoo artist Sébastien Mathieu, owner of Le Sphinx a private tattoo room in Paris, to design and tattoo 25 limited edition bottles. The bottles, which are covered in latex skin to strengthen the tattoo perception & craftsmanship, each took 20 hours to complete and have resulted in something truly intriguing- pushing the boundaries of art and package design. There are no immediate plans to release more bottles, but those produced are numbered, signed and are exclusively available at Drugstore Publicis and L’Eclaireur Rue Herold in Paris. Watch the video for an in-depth look at the very real process.