There is a wannabee sommelier inside each and every one of us. But for those of us who don’t have either the time or patience to master the truths of tannins and tang, there’s still hope! Vivino is an app and online wine community designed to educate and inform consumers on the wines they choose. It’s simple. Once you’ve downloaded the app all you have to do is snap a picture of the wine you want to buy and you will instantly have access to ratings, prices, user reviews, and more. However, when Heini Zachariassen and Theis Søndergaard founded Vivino in 2010, they aspired to create more than convenience and easy-access for wine-lovers. Vivino is an informal education. It is a lesson in both community and the online marketplace—where you can learn from other people’s opinions and tastes, as well as have the opportunity to share your own.
In celebration of National Rosé Day back in June, Vivino highlighted the most scanned Rosé bottles on their wine recommendation engine. During the past year, Rosé sales have increased across the country by 50%, beating out craft beer, cosmos, and gin. Vivino even took it a step further and conducted a survey to measure how the nation’s new popular tipple measured against old favorites. And if statistics can speak, they sang Rosé’s praises. Their 24 million-plus users agree that Rosé is the ideal summer drink or post-breakup indulgence. So whether you select the Provençal, Château d’Esclans, or the Spanish, Ameztoi Robentis, Vivino will more than ensure you never have to drink bad wine again. It’s startling a revolution in changing the way you wine and it would be foolish not to partake.
