AriZona Iced Tea teamed up with the It Gets Better Project to turn the popular hashtag – #SpillTheTea – into a social media cause campaign celebrating World Pride, commemorating Stonewall’s 50thAnniversary and supporting the LGBTQ+ community throughout summer 2019.
Running right now through Labor Day, AriZona’s classic big cans, Green Tea with Ginseng and Lemon Tea, will feature a #SpillTheTea sticker, encouraging you to turn the hashtag into a donation for the It Gets Better Project. Arizona fans and It Gets Better Project advocates are encouraged to share their favorite Pride or summer experience via Instagram or Twitter, using the hashtag #SpillTheTea and tagging @DrinkAriZona. For every post, AriZona will donate $9.99 to the It Gets Better Project, extending World Pride to a summer long celebration.
The It Gets Better Project envisions a world where all LGBTQ+ youth are free to live equally and know their worthiness and power as individuals. AriZona is proud to celebrate this vision through the #SpillTheTea campaign.
The limited-edition cans will be available at local bodegas, delis and wherever AriZona is sold. The #SpillTheTea cans will also be available for guests attending It Gets Better Project’s Destination World Pride events in New York on June 28 and June 29. For more information on the #SpillTheTea campaign, please visit DrinkAriZona.com.