The wine designers over at Casa Rojo have created a brand new label for their Albariño. It’s common knowledge that white wines are to be chilled in ice water for the best results. But how is one to know when the wine has reached the optimum cooler temperature? This is where the new label comes in. The specially designed clear bag, Happy Fishbone, with the signature fishbone frosted on the front informs you of your white wine’s chilling progress. You’ll notice the bubbles exhaled by the fishbone change color the colder the wine gets. As they change the fishbone—true to its name—becomes happier that you’re closer to enjoying your glass of perfectly chilled wine. So don’t just mindlessly leave that prized bottle submerged in ice water; invest in Happy Fishbone to get the prime tasting temperature.

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