Wine has a fascinating way of both transcending boundaries and adhering to tradition. Case in point, California Square has launched a line of unconventional square bottles filled with classic CA wine. The brand challenges the consumer to shake up the common preconceptions of what wine should look like, in a way that not only makes sense, but swaps the stodgy “square” looking wine bottles for something hip and cool. With all innovation in packaging comes sharp skepticism- and for this reason California Square knows the wine inside must over deliver. Quality wine + eco friendly benefits + retro chic design?  California Square succeeds in being anything but square.