Gail JohnstonDrink Me Magazine

About the Author Gail Johnston

Gail Johnston is a branding expert and award-winning graphic designer with over 25 years experience serving diverse clients across the country, including GE, Zenith, Bloomingdale’s, Club Med, and Cunard Cruises.

Gail recently formed Johnston & Alves to focus on fine design and packaging for the wine and spirits industries. She is as detailed-oriented as she is creative and committed to the success of her clients.

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Wine Label Design, An Insider’s Scoop

Gail Johnston,

Many alcohol enthusiasts also happen to be aesthetically inclined. The wine and spirits industry has become a leader in fine design. Wineries and distillers have discovered that their target audiences (you and I) respond well to fine design, and even make purchases based on whether or not a bottle’s label …