TINCUP, the Mountain Whiskey, is inspiring people to seek out extraordinary experiences in the great outdoors through the launch of the ‘Backcountry Adventure’ campaign. The fully integrated campaign includes a new television spot, digital short film, experiential activations, and consumer storytelling contest aimed at those who seek to discover new territory with friends new and old. The contest will offer the most inspired adventure seekers the chance to have a mountain experience in the rugged town of Tin Cup, CO.
According to the National Park Service, visits to America’s national parks exceeded 300 million for the fourth year in a row, with 2018 being the third highest since record keeping began. With this excitement around outdoor discovery continuing to climb, TINCUP looks to inspire fans with stories of adventure throughout the year.
Chronicling an epic journey to nearly 14,000 feet led by renowned adventurers Renan Ozturk, Sam Elias, Shayd Johnson, Nathaniel Atakora Martin, Isaac Johnston, and Max Lowe, the new TV spot and accompanying campaign will inspire people to find their Mountain – whether that’s scaling the Rockies or exploring beyond their own backyard. As an extension to the TV spot, a digital short film sees this crew of mountaineers share their own inspiration and experiences with friends that keep them coming back to the mountains. Tapping into Brooklyn-based creative agency, Dead As We Know It, and directed by Bruce St. Clair of Serial Pictures, the new TV spot is being broadcast during the pinnacle of energy and excitement of the national hockey finals.
“The mountains give me inspiration and purpose, and I’m excited for people to get a glimpse of our epic adventure together at 13,437 ft. and hopefully be inspired to tackle a trip of their own,” reflects Renan Ozturk, expedition climber, landscape artist and filmmaker. “Adventure, storytelling, and meaningful relationships are real values in my life – and whether you dream of summitting Everest or embarking on a hike, I’m proud to stand with TINCUP to inspire more adventure.”
For the opportunity to join Renan and his counterparts in the heart of the Rockies this August, consumers can enter for a chance to win by sharing their most compelling mountain stories on Instagram or Twitter. Entrants must follow @tincupwhiskey and share a photo to their public account using #YourMountainAwaits and #Contest. Submissions will be judged by TINCUP’s team of adventurers who will look for the most unique and inspirational tales of adventure, friendship and the pursuit of the discovery.
Contest winners are promised a once in a lifetime “backcountry adventure” spending time with some of the most renowned climbers and adventurers in the world. This all-inclusive trip will include lodging, food, transportation, and complete with gear set for discovering the Rockies alongside truly authentic and elite mountaineers.
