Cornelius has worked in the beer, wine and spirits industries for over 15 years, and has a passion for luxury brands that redefine their categories. He has helped market and build leading brands in key markets such as Don Julio Tequila, Bulleit Bourbon, Johnny Walker Blue, The Classic Malts of Scotland and Foster’s Lager. He has spoken at leading industry events including Unified Wine & Grape Symposium, Wine Industry Technology Symposium, and Women for Winsense. He has also judged at the Wine & Spirits Wholesalers of America (WSWA) wine and spirits competition in Las Vegas. He Co-Founded and is CEO of the leading wine industry trade site Wine 2.0, and in 2010 he Co-Founded the US’s first farmer’s market style wine selling event, San Francisco Vintners Market. During his career he has lived and worked in San Francisco, Munich and Sydney.