Havana Club, the spirit brand famous for being the only 100% authentic Cuban rum sold globally has launched a cocktail boomerang – in partnership with ‘Bartend Against’ – to raise money for people in areas affected by natural disasters.
Havana Club, Global Brand Ambassador Meimi Sanchez will be leading the global cocktail boomerang on Saturday 7th October to celebrate ‘Día del Cantinero’ (Day of the Bartender), which recognises the skills of the bartending profession. To take part, bartenders need to video record themselves making a cocktail, bottle it up and then send it to a bartender friend and so on.
Each bartender who takes part is asked to donate £7 to ‘Bartend Against’ for people affected by the natural disasters in Mexico, the Caribbean, Central and North America and Asia.
Using the hashtags #BARTENDAGAINST and #HAVANABOOMERANG, participating bartenders can share the video, tag another bartender’s names and bar’s name on Facebook or Instagram, as well as share a link to the Just Giving Website (www.justgiving.com/fundraising/hc7boomerang).
The Cocktail Boomerang will unfold around the world simultaneously, including London, Edinburgh, Liverpool, Leeds, Chester, Dublin, Paris, Singapore, Auckland, Mexico City and Moscow. Bars interested in taking part should contact Meimi Sanchez, Global Brand Ambassador Havana Club at Meimi.sanchez@pernod-ricard.com or register their interest through the ‘Bartend Against’ Facebook page.
