This fall, one of the fastest growing bourbons in America – Bulleit – is partnering with Noble Denim on an exciting new project. As companies who both know good things take time – be it aging bourbon or breaking in high quality raw denim – this collaboration will be the first to produce bourbon aged denim. The project will start later this month when Noble will insert 50 pairs of their iconic Earnest or Truman raw denim jeans, hand stitched in Tennessee, into recently emptied Bulleit Bourbon barrels.
What will happen when these high quality jeans are overdyed in the remnants of 4-6 year old bourbon? Well, to be honest they’re not entirely sure. Stay tuned…
