Outside Lands is San Francisco’s annual ode to all things awesome. The summertime festival has blossomed into one of the premiere entertainment events in the country and this year’s lineup—headlined by Metallica, Stevie Wonder and Neil Young—is nothing short of legendary. But there’s so much more to OSL than just 3 days of incredible music in the middle of August.

Consider their Summer Pairings Series. Beginning on July 22nd, these three events showcase notable standouts of local flavor and firmly entrench Outside Lands’ distinction as an all-encompassing cultural phenomenon.  This Sunday, from 5:30-8:30PM, the series kicks off in the bucolic town of Healdsburg, CA. Sustainably grown wines from Medlock Ames will be served alongside the verdant hills of Sonoma county. While sipping on their award-winning Sauvignon Blanc and Chardonnay, attendees will be serenaded by live music from The Easy Leaves. It all goes down at their very own Alexander Valley Bar, a short one hour drive north of San Francisco.

Medlock Ames is notable for producing wines off of 100% solar power. But in addition to being eco-friendly, they’re also delicious. Their 2009 Sauv Blanc possesses all of the characteristics that you want in a summertime juice. It’s light and crisp with a fruit-forward profile ultimately balanced out by a lingering acidity–the perfect accompaniment to a warm weather favorite: crab cakes lightly drizzled with herbed aioli.

Medlock’s 2010 Chardonnay is equally as refreshing, owing its distinct minerality to the Alexander Valley from where the grapes were grown.  Always a suitable pairing to fish, it should really shine when served with lemon-zested salmon tartare.

To make things a little heartier, they’ll be serving up their 2008 Bell Mountain Red to go along with duck confit quesadillas. Hailing from the Alexander Valley, this lighter-bodied wine has subtle notes of lavender and benefits greatly from 22 months of aging in French Oak barrels.

Tickets to the three course pairing are available by clicking here. At $30, it’s more than an exciting introduction to Outside Lands, it’s also a fantastic bargain.