Check it: Picture yourself on the Fat Tire label – literally! New Belgium has launched a creative Joy Ride app to create your own Fat Tire label. You can share your Fat Tire memories or show your appreciation for your favorite beer. AAAnnnd – make it folly-tastic, because you’ve got a shot at winning an actual 20th Anniversary Fat Tire cruiser. One joyous winner will be chosen on Facebook every Friday between June 10 and August 19 – that’s 11 chances to win!